Peter Woods

Playboy magazine hits newsstands

17 May 1953

Peter James Woods born at Bridge of Allan in Scotland's Forth River Valley. First child of Patrick and Janet Woods. The family's heritage on both sides was in the coal mining industry.

First Direct Dial Phones

16 December 1966

As the British coal industry enters it's slow and terminal decline, the Woods family departs Scotland for new opportunities in Australia. The family settles at Balgownie, a suburb of Wollongong on the South Coast of NSW.
Peter's father Patrick, a mining electrical engineer, begins work at South Bulli Mine, which produces high-quality steaming coal for export to the world's power utilities.

Bangladesh is created

1 November 1971

After his high school graduation,from Edmund Rice College,in Wollongong, Peter takes up a managment traineeship with Australia's major retail company Woolworths.
However, soon after, he is offered a Commonwealth Advanced Education Scholarship to study Journalism.

Britain Takes Control of Northern Ireland

28 January 1972

Peter begins study at Mitchell CAE (now Charles Sturt University) in Bathurst, NSW, part of an intake of 12 students who will become only the second class in Australia to graduate with tertiary qualifications in Journaism.

Civil War In Lebanon

5 January 1975

After graduating from Mitchell CAE, Peter begins his career in Journalism as a junior general reporter at the Central Western Daily newspaper in Orange, the major regional centre in the Mid-west of the state of New South Wales. There, he covers a range of assignments from breaking news, the criminal and civil courts, police rounds and even local cattle shows.
1975 proves to be one of the most tumultuous in Australian history, with the sacking of the social-democratic Federal Government of Prime Minister Gough Whitlam, in November of that year. This leads to nation-wide demonstrations. The 'healing' process covers many years.

1.5 million year old Homo erectus skull discoved

1 February 1976

Peter returns to his Australian home-town of Wollongong, as a journalist with the Illawarra Mercury. Over the subsequent two and a half years, Peter expands his skills as a reporter, feature-writer and sub-editor.

First test-tube baby is born, in London

1 September 1978

Seeking a new career direction, Peter moves to Sydney, where he begins five years as a Public Relations Consultant, first for Interlink PR Pty. Ltd. and later Henning International Pty. Ltd.
During these years, Peter works for a range of clients in several industries, including well-known corporations such as Colgate Palmolive, the Blue Star shipping line, British Caledonian Airways, Occidental Life Insurance,as well as a range of Australian companies.

First woman on US Supreme Court

11 April 1981

Peter marries Linda Narelle Crapp, at the Roseville Peace Memorial Uniting Church in Sydney.

Death of Tennessee Williams

4 May 1983

Seeking another fresh career direction, Peter joins Polaroid Australia Pty. Ltd. in Sydney, as Senior Communications Officer. Over six years, Peter develops and implements marketing communications for Polaroid's consumer, professional and scientific instant photography products. Key developments during this time include Polaroid's development of instant 35mm film, computer image recorders and the company's entry into video technology. Peter leaves Polaroid as Communications Manager Australia and New Zealand.

20 September 1983

First child Reece James Woods is born at the Westmead Hospital in Parramatta, Sydney.

Nuclear Disaster At Chernobyl

14 February 1986

Second child Stewart Alexander Woods is born at Sydney's Westmead Hospital, in Parramatta.

Berlin Wall Comes Down

1 May 1989

Moving to Tetra Pak Pty. Ltd., also in Sydney. Peter takes over as Communications Manager for the company's food packaging and filling equipment business in Australia. The company's main customers are in the dairy and fruit processing industries. Peter joins Tetra Pak just as it and the entire packaging industry starts to come under renewed and intensive scrutiny and often criticism, for its products' impact on the waste stream. Peter plays a key role in Tetra Pak Australia's response. Gradually, the company moves from its position as a global industry leader with a largely unknown 'public' face, to an acknowledged key contributer to the efforts to explain the benefits of packaging to the community - and to establishing and promoting consumer and industrial waste recycling programmes.

Mandella Elected President of S. Africa

1 January 1994

Following the merger of Tetra Pak and Alfa-Laval internationally, Peter moves to Lund, Sweden to become Communications Director for the newly-created Tetra Laval Food AB.
This company combines elements of Tetra Pak's food packaging expertise and Alfa-Laval's food processing operations in a new organisation serving the meat processing, fats and oils, ice cream and prepared food industries.
During his time in Sweden, Peter continues his involvement in environmental affairs as the Tetra Laval Food representative to EUROPEN, the pan-European packaging industry environmental and legislative lobby group.

Mars Pathfinder Lands

1 January 1997

Peter moves to Chicago Illinois, USA as Communications Director for the Tetra Pak Plastic Packaging Division Inc., the company leading the Tetra Laval Group's expansion into HDPE and PET packaging for soft drinks, water, fruit juice and milk.

1 October 1997

Tetra Pak Plastics Ltd. is established in Geneva, Switzerland and Peter moves into this new head-office for the Tetra Pak Plastic Packaging Division.
Over the next three years, Peter manages a multi-national communications team. Tetra Pak's profile as a plastics equipment and packaging supplier grows from 'zero' to that of an acknowledged innovator. Some specific developments promoted include ground-breaking 'hole through the wall' plastic bottle supply, technology to aseptically fill PET bottles and plasma 'glass-coating' technology for plastic bottles.

1 January 2001

Back in Australia, Peter works as Manager, Special Projects, reporting to Tetra Pak Corporate Communications' head-office. During the next 18 months, Peter leads a project to update Tetra Pak's global Intranet, helps organise media participation in the company's 50th anniversary celebrations in Sweden(September 2001) and the Anuga FoodTech international exhibition in Cologne Germany (April 2002)

1 August 2003

Peter moves to Singapore as Communications Manager Asia for Tetra Pak Asia & Americas. During the next two years, Peter manages and assists Tetra Pak marketing companies with internal and media relations in a region stretching from Egypt to New Zealand.

1 August 2005

Peter returns to Australia from Singapore and has since worked as a freelance writer - and part-time market stall holder on the NSW South Coast.

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